We are thrilled to learn that our guest Richard Steel's book, Elevated Economics was awarded the Gold Medal in the 2021 Axiom Business Book Awards.
We were lucky enough to have access to the book even before it was launched and it was such a fantastic read, that we did 2 full episodes with Richard in our podcast. The book is about the shift in values of a new generation to come, that will completely change the game between companies, leaders, stakeholders, and society. Making a positive impact will no longer be a differential, but an obligation. Consumers will demand social responsibility, sustainability, respect, and good governance practice.
What to expect from this reading:
- Information about ESG (Environmental, Social, and Governance) practices;
- Interviews with Ivy League business school professors and CEOs of successful corporations;
- A framework for understanding trends in Socially Responsible Investing (SRI);
''Elevated Economics is a must-read for every business leader.
Consumers are increasingly making purchasing decisions based on a new paradigm. Richard Steel identifies this new reality and offers solutions
all in one fell swoop. Leaders will be using this book to rethink their marketing and product strategy for years to come.'' Rob Howard, vice president, Target