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We had a great conversation with Maria Paula Oliveira, aka MP, the Chief Innovation Officer for EY MENA, in which she shared with us great insights about Innovation and Transformation in businesses, how to incorporate a corporate culture opened to innovation, the difference between prototyping and pretotyping.
We also discussed some of the trends covered by EY Megatrends report, such as The Exponential Climate Impacts and The Techonomic Cold War. Make sure you check the whole report here: https://www.ey.com/en_ae/megatrends
